Tasks
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SEO
SEO Strategie, Content, Tech SEO, Local SEO
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Webdesign
SEO Webdesign & Landing Pages, Navigation, UX
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Dynamic Content Dashboard
Nutzer basierendes Dashboard
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Video Courses
Videokurs Plattform für Mitarbeiter
About the project
Käpsele is a specialized platform for financial consulting that is specifically tailored to IT professionals. In my role as web designer, I have developed a series of appealing landing pages, each designed to showcase Käpsele’s wide range of services and offers. A central element of the project was the creation of role-based, dynamic dashboards for both employees and customers.
I also developed the entire SEO strategy for Käpsele, including keyword research, content creation and optimization. The focus was on topics relating to financial advice, pensions, real estate and insurance. This included the development of a targeted content strategy to position Käpsele as the leading platform for financial advice in the IT sector.
Technologies
- SEO
- Semrush
- Google Search Console
- WordPress
- Advanced Custom Fields
- Elementor
- Calendly
- PHP




