Real estate SEO agency
We help estate agents and property portals get found by the people they want: buyers, sellers and tenants. That means listing and area pages Google can index, a strong local presence in your towns and language versions for buyers who search from abroad. You’ll work directly with the consultant who does the work.
Ferenc Collinet Managing Director, Weitmark 
Services
Most estate agents don’t need more traffic. They need the right people on the right page: a buyer looking for a three-bedroom villa in one area, an owner who wants a valuation, a family abroad searching in German. Our real estate SEO services start there. We work out which searches matter for your agency and give each one a page that Google can find and index. For a portal with hundreds of listings, this is usually a question of structure before it’s one of text.
How each part works in detail: our real estate SEO guide.
Indexing, crawl paths, listing templates, duplicate descriptions, Core Web Vitals and schema checked – the biggest blockers come first.
Buyer, seller, landlord and tenant searches mapped to one target page each, so your own pages stop competing with each other.
Pages per city, area, property type and bedrooms, with breadcrumbs – built only where your stock can fill them.
Unique descriptions, crawl rules for filter URLs, pagination, XML sitemaps and a clear rule for sold or expired listings.
Office pages, Google Business Profile, consistent NAP and reviews requested from every customer: local SEO for agency offices.
Keyword research per language, hreflang and clean language versions; English and German content written in-house: international SEO and hreflang.
Area guides, the buying process and running costs, written around the questions your buyers and sellers type into Google.
Search Console and GA4 by page type and market, with a monthly report; enquiries tracked by source in a CRM where we build it.
Who it is for
As an SEO agency for estate agents and property portals, we take on agencies in any country. Most of the work happens remotely, in English or German. What it looks like depends on what your website has to carry, and that’s seldom the same for two agencies.
Your business runs on offices, areas and local trust. Owners who want a valuation look for an agent in their town, while buyers and tenants search by area and property type.
In most cases, we start with an office page and a Google Business Profile for each branch. Then come area pages, so these searches don’t all end up on your homepage. In the US, the same applies to real estate agents and brokerages. More on the profiles: Google Business Profile optimisation.
Hundreds or thousands of listings, filters on every page and stock that changes every week. That mix creates many near-identical URLs, and Google often spends its time on the wrong ones.
Here, structure usually matters more than text. We decide which pages belong in the index, which filter combinations stay out and what happens to a listing once it’s sold. Indexing and crawl control come first, new content second.
Buyers from other countries search in their own language and with their own terms. A translated page often misses them.
We research keywords for each language, set up hreflang so every version reaches the right market and write the English and German content ourselves, with German texts by native speakers. We write Greek and Russian versions ourselves too, and each one gets its own keyword research and SEO review.
Portals and languages
Property websites behave differently from most business sites. Stock changes every week, filters can produce thousands of URLs and buyers search in several languages. As a real estate SEO consultant, we first decide which pages Google should see at all. Text comes after that.
Each search gets one target page: an area, a property type, a number of bedrooms. We add a page when your stock can fill it, because an area page with two listings won’t satisfy many buyers – or Google.
Not every URL your portal creates belongs in Google. We set the rules: unique listing descriptions, crawl rules for filter URLs, fresh XML sitemaps and a decision on what happens to sold properties.
German buyers type “immobilien auf zypern”, not a translation of your English keywords. We research each language separately (rankings shown: client project ABC Properties Cyprus, Google.de, Semrush, 30 Oct. 2026). In practice: German-language SEO for buyers from Germany, Austria and Switzerland.
/for-sale//for-sale/old-town//for-sale/old-town/3-bedroom-houses/3-bedroom houses for sale in Old Town/for-sale/old-town/apartments//to-rent//de/kaufen/Case study
Buyers from abroad rarely search the way your English listings are written. A German buyer types “haus kaufen zypern”, not “house for sale in Cyprus”, and a translated menu won’t change that. For ABC Properties Cyprus, a client project we built and look after, we added German landing pages by area and property type, with hreflang linking each language version. Between June and October 2026, the site went from 5 to 52 German keywords in Google.de’s top 100 (Semrush Position Tracking, 124 keywords). One project, not a promise. It does show where the work starts.
Estate agent, Cyprus · ABC Properties Cyprus
Results of individual clients in the period shown, measured with the source named. Every website starts differently – we do not promise rankings.
Our process
We work in clear phases, so you’ll always know what comes next and who delivers what. Most of it runs remotely, with online meetings and shared reports. A good place to start is the free SEO website check: it shows the first priorities for your website.
Counted from the start of the work. Exact timing depends on your market, your starting point and how quickly changes go live. No ranking guarantees.
What changes
More visitors in general aren’t the goal. The aim is the right page for each buyer and seller search. These are the changes we work towards, without a promised date or position.
Area, property-type and valuation searches can land on a page built for them, not on your homepage.
More of the right visitors can reach you directly instead of through a portal – measured by source where tracking is set up.
Fewer duplicate, filtered or expired pages in Google, so crawling goes to the listings you actually have.
New areas, offices or languages can be added later without rebuilding what already works.
Limits and fit
Clear limits save time on both sides. Here’s what this service cannot promise and where another of our pages may suit you better.
Honest SEO services for estate agents cannot promise a position by a set date. Rankings depend on your market, your competitors and how much of the plan goes live.
What you can rely on: clear priorities, work you can follow and every number with its period and source. We do not guarantee rankings.
We won’t ask you to give up your portal listings. For a broad search across a whole city, a portal generally has the stronger page.
Your own website earns its place elsewhere: with area pages, valuation requests and buyers who search in their language. And it’s the channel whose enquiries and data stay with you.
Why us
Real estate SEO is easy to overcomplicate. You get plain explanations instead of agency theatre, and we don’t inflate what SEO can do.
We built the portal and CRM for our client ABC Properties Cyprus and look after it, so you work with a real estate SEO expert who knows listing templates from the inside.
We write English and German ourselves, with German content by native speakers.
Every result we show names its period, its data source and its date. No percentages without context.
Ferenc Collinet is your contact: online calls wherever you are, meetings in person in Cyprus.
Testimonials
The first review comes from ABC Properties Cyprus, the estate agent whose portal we built.
Results
How quickly real estate SEO works depends on your market, your starting point and how fast changes go live. The ranges below are realistic, but they aren’t promises.
01Month 1
Planning
02Months 2–4
Implementation
03Months 5+
Ongoing development
FAQ
They cover a real estate SEO audit, keyword research by search intent, area and property-type pages and the structure of your listing pages. Local SEO for your offices, language versions with hreflang and a monthly report are part of it, too. Which part comes first depends on the audit. A clear structure and consistent company details also help AI search tools such as ChatGPT or Google’s AI Overviews understand your agency. That’s a side effect of good SEO, not a replacement for it.
The basics are the same, but property websites bring problems most other sites don’t have. Stock changes every week, filters create many near-identical URLs, place names drive most searches and sold listings need a clear rule. Buyers abroad add more languages on top. We know these problems from the inside: we built a property portal for our client ABC Properties Cyprus and look after its SEO in English and German.
Yes, we take on estate agents and property portals worldwide. Where your agency is based matters less than you might think: most of the work runs remotely, with online meetings, shared reports and access to your website and analytics tools. We work in English and German. We’re based in Paphos, so clients in Cyprus can meet us in person, too. For everyone else, a video call covers most of what a meeting would.
Yes, we can work with the website and the property software you already use. Where we have access, we make the changes ourselves. Otherwise you get a clear task list for your developer or software provider, with what to change, why and in which order. Once the changes are live, we check that they work as planned, for example that filter pages stay out of the index.
Counted from the start of the work, first improvements can show after 2–3 months, first measurable results typically take 3–6 months and growth gets much stronger after 10+ months. Technical fixes take effect once Google has crawled the pages again. The exact timing depends on your market, the competition for your areas and how quickly changes go live. We do not promise positions or dates.
It depends on the number of listings and areas, the markets and languages you target, the state of your website and how much your team implements itself. A single office covering a few areas needs a different scope from a portal in three languages. We start with a first consultation and the free SEO website check. After that, you get a proposal for the scope that fits your goals.
For the free check, your website address is enough. For the full work, we need your goals (which enquiries count), your markets and languages and a list of your offices and areas. We need access to Google Search Console and GA4, plus access to your website or a contact at your software provider. If some of this is missing, we’ll set it up together in the first month.
See what holds your listings back. Then decide the next step.
Our free SEO website check is done by hand. You get a priority list for your website, with measures ordered by impact and effort, so you know which listing, area or language issues to fix first.
Want to talk about markets, languages or your website provider afterwards? Book a first consultation. There’s no obligation either way.
We look forward to your reply.
Tell us briefly about your agency or portal, your markets and languages and who runs your website. We’ll get back to you within one working day.
Ferenc Collinet Managing Director, Weitmark Loading the calendar embeds Brevo's booking tool.